Theories

Theories

• Todorov
• Propp
• Halls
• Levi-Strauss
• Cultivation theory
• Hypodermic syringe theory

Todorov's narravtive theory:

Equilibrium
      V
disruption of equilibrium
      V
recognise disruption
     V
fix disruption
     V
back to an alternative equilibrium.

Propp

Hero: Central/ main character

Love interest/heroine: acts as reward for completing tasks

Villain: Seeks to prevent hero/ causes disruption

Mentor: Gives important info or equipment to help. 

Helper of hero: accompanies hero with quest but cannot do everything.

Halls

Preferred Reading: When the audience respond to the product how the producers want/expect.

Oppositional reading: When audience completely disagrees with products message.

Negotiated clothing: when a member of the audience partly with part of the products message.

Levi- Strauss

Binary Oppositions: Good V. Bad, lighting e.g. light V. dark,